Why is the Google Ads radius important?

When  you first set up the Google Ads feature for your 12handz account, one of the steps is to define the search radius. With your business's address as the center of the radius, this location will be the area of searchers exposed to your ads (if the keywords match of course).

This will ensure the traffic Google Ads brings you will be local; which in turn increases the chance of converting that lead into a customer. Choose a radius between 5 to 100 km to determine just how local is best suited to your business.

You can adjust your radius at any time, here's how.