Why do I need to train leads and keywords?

It's important to train your Google Ads leads and keywords to ensure you're getting the best leads and keywords.

When you accept or decline suggested keywords, you're telling the system which ones are, or aren't, relevant and important to your business. 

When you train the leads, by giving it a thumbs up or down in feedback, you're telling the system which leads are relevant so it knows those are the target. It will also allow you, over time, to see which keywords have brought you the highest quality leads; giving you direction for the future.