Change and train the Google ads keywords in order to refine your campaign, bringing you higher quality leads. To get the best results, best practice is to manage your keywords daily.
Use long tail keywords - keywords with multiple words - to be more specific to your business model and attracted higher quality leads. For example, use "deep tissue massage" rather than simply "massage."
Managing your Google Ads keywords
- Go to Marketing > Google Ads > Keywords
- Select Not relevant or Add to keywords for each of the suggested keywords
- Toggle off any of the keywords that are not relevant to your business
- Select Create new keyword to add new keywords